This was initially going to be a suggestion for BCG athletics. i recently bought a cheap Camelbak-like hydration pack, by BCG. At the time, it wasn’t a brand that I recognized, but then I saw the logo on someone’s shirt. A week or so later, I saw it on someone’s shorts, and now I can’t help but notice it in more places than I’d expect.

I looked up BCG to find out what was up with it, and as far as I can tell, I think it’s an Academy owned brand? Until now, I’d never considered how big Academy really was, but noticing BCG made me wonder if there are other details that I had no clue about.