I am a sustainability student at a Canadian university and we are interested in what the Canadian A&W is doing to innovate the fast food market here! They now offer a completely plant based version of all their hamburgers and breakfast sandwiches, all of the food packaging is compostable and they include real cutlery and non-plastic straws as part of their service. 10 years ago the business was severely struggling in the Canadian market but now they are thriving by being the only brand to offer a fully environmentally/vegetarian friendly meal while still managing to deliver the food in an experience identical to traditional fast food.