Bell Canada is a phone, cable and Internet company that is one of the main players here in Canada. They are pretty hated because of their fees and customer service, but they have managed to do something good every year in January by helping people across Canada to open up and spread awareness on the subject of mental health. For every text message or call made (if you have Bell) or tweet using the hashtag #BellLetsTalk Bell Canada donates 5 cents towards mental health initiatives across the country. This has been going on since 2011 and is an event that brings people together and helps to start a conversation on mental health which widely affects people of all ages. Even if the company sponsoring it, doesn’t have the best reputation in the industry. I would like to see this be brought to light more and see your take/ commentary of companies joining in on initiatives like this.