Its a pretty old company dating back to the late 1800’s. You see there cards everywhere, from every store, casinos. Not to mention magicians use them for their craft as well. Also people use to use the cards for street gambling, and made expert slight of hand moves in order to cheat at gimbling. One famous book is “The expert at the card table”. To this day, no one knew who made the book, because the author used a fake name. Lastly, this book was the pioneer for slight of hand magic as well, which of course, bicycle was at the forefront of it.