Buff City Soap is to soap as Crumbl Cookies are to cookies: explosive growth and viral marketing combining together to create distinct products and experiences in their respective markets. Buff City Soap prides itself on plant-based ingredients, hand-made products, open concept stores which show off where they make the soap, and they managed to sell people on soap making parties. Given that soap is an afterthought for the average consumer, this company tries to elevate the core manufacturing and shopping experiences with regards to buying soap.