Yes, on the surface it does not sound like much – a record company in the 70s. But look at the names – KISS, Donna Summer, George Clinton, The Village People just to name a few. You could say they almost single-handedly created, ruled and killed disco. They also recreated how the entire record industry worked and almost took down one of the largest record companies on Earth by tricking them into buying them out. It’s a story of “Whatever It Takes”, unbridled success and failure AT THE SAME TIME and a completely out-of-control genius/megalomaniac/nightmare, Neil Bogart.