This could fall under how did they get so big, big and controversial (assuming you watch the news), or how it started. I think there is a-lot to talk about with this company. Your viewers will likely be split over hating/liking them. They have a unique origins story and went from nothing to being the biggest sporting goods retailer in the country. They can also afford to make decisions they know will irk many customers and yet do it because they think it is the right thing to do.