Hyatt has been changing their business model and focusing in on luxury and outright acquiring many small luxury hotel chains. On the flip side, they also utilize the newer hotel business model of franchising and flagging hotels that offer accommodations at all price ranges. They have also had affiliations with politics and even developers like Donald Trump. How did they rise up and how do they fare against Hilton and Marriott? Did they ever fall? What different business models have they used in the past?