Indigo Books and Music – The Rise and Fall? or Why They’re Successful

4
4 years agoOpen For Voting

Indigo Books and Music is a Canadian company that, as the name implies deals mostly in books. It was started in the 90s and is now Canada’s only remaining book chain after absorbing basically every other one. It’s similar to the American Barnes and Noble chain, but while BaN has been failing in recent years, Indigo has been (for the most part) quite successful.

They’ve also tried branching out into other things like selling music, tech products, toys, and their own ereader (with varying levels of success).

It’s seen (though not on the same level as say, Tim Horton’s) as a very “Canadian” company, something it embraces. They historically have pretty high customer satisfaction and most people are pretty loyal to them.

It also has a bunch of good programs for employees like benefits and matching RRSP contributions.

It’s also tried expanding into the United States, opening a store in Short Hills NY a few years ago.

However, the company has been underperforming somewhat recently and the company has been reevaluating a bunch of things.

They’ve also been criticized over the years for how they run their charity, the politics of the CEO, and for anti-competitive practices which led to it being essentially the only major bookseller in Canada.

I’m not totally unbiased on them. I worked for them in college and I loved it, but it’d be cool to see how someone more unfamiliar with them like yourself would see them and how you would interpret how they operate and stuff.