They are a furniture chain in New England. They are expanding quite a bit, have an interesting history, and they were one of the first chains to use the concept of having an experience inside a store. Furniture shopping is boring, so each store has something fun (one has the world’s largest indoor ropes course, one has a one of a kind show that’s a combination of water fountains lights lazers and music, and one that they’re building will have the world’s largest LED display on the ceiling)