I think Juicy Couture would be an awesome candidate for a Rise-Fall-Rise Again? Video.

While they’re private, the brand was sold a few times. It went from being a celebrity-favorite brand to a Kohl’s brand, then a wide array of discount store products. I think there’s an interesting story behind the fall that might lie with who owns what parts of the brand and who they gave licensing to and how that affected public perception. Maybe somebody bought the brand name and some logos but else owns the iconic luxury designs? I’m not sure. Anyway, after it’s bargain-bin period, Juicy has recently had a renaissance. Juicy Couture did a collab with Urban Outfitters, reintroducing a reimagined velour tracksuit as well as some high $ home decor items. Juicy is back in trend and the juicy handbag resale market is reaching unprecidented heights. Bags that retailed for $300, were pawned of for $20 a couple years ago, are now fetching up to $1000 on eBay. Juicy has introduced “rejuicy” on their official website in an attempt to get a bit of $ back from the crazy resale money.

Anyway, I love juicy couture and I love your videos. I think it’d make for an interesting but slightly different video.