Most of us are going to be familiar with the Seasoning probably won’t know it’s history, or that the line of upscale steak houses still operates today. Yes, the seasoning line that started with a special seasoning salt we see on store shelves everywhere all happened a long time before the idea of celebrity brands stuffing store shelves with their products spun from whatever first made them successful. BTW, Google lists the LA location for Lawry’s The Prime Rib as being four out of five $’s for price. (I saw the menu, and yes, OUCH is right.

https://en.wikipedia.org/wiki/Lawrys_The_Prime_Rib