President’s Choice and ESPECIALLY no name have an extremely different reputation than any other store brands in Canada. no name in particular had not seen a large brand refresh since it’s launch in the late 70s. They have a renowned reputation for being very inexpensive but very high quality. I myself have been buying only no name and occasionally presidents choice for a few months now and I’m never looking back. I can get all my weekly groceries for under $50!!! Definitely look into their advertising campaigns too, they never use any fancy imagery or colours. Their design language has been nothing but black helvetics without capital letters on a yellow background for forty years now and that’s all it takes for immediate recognition.