Having been synonymous with ready-made pictures you can see within minutes, they have a rich history of development of diverse photographic media, and were about as synonymous with photography as Kodak, as well as having their name attached to a specific type of sunglasses

Having gone bust in the 00’s with the last remaining factory carrying on the dream trough the impossible project in ’08 (I think) which in recent years rebranded as Polaroid originals, and recently (as of writing in April ’20 a few months ago) having rebranded themselves as just “Polaroid” it seems like an interesting topic..