Okay so this one is pretty interesting. Its history is quite a bit harder to track because Qdoba isn’t publicly traded, but you can get a basic idea of how they were doing because they were owned by Jack in the Box from 2003-2017. The fact that Qdoba was bought for $45 million and sold for $305 million at least shows that they’ve been doing alright. In the early 2010’s Jack in the Box decided to shift directions with Qdoba by introducing an “all-inclusive” price structure. This meant that all of the “extras” like guac or queso sauce that incurred a surcharge at other restaurants like Chipotle were now free at Qdoba. They also introduced more options. Do you want 6 types of salsa on your burrito bowl? You got it. Craving bacon in your tortilla soup? Say no more. Additionally, Qdoba diversified its entree selection. In addition to burritos and bowls, Qdoba offers taco salads, loaded tortilla soups, tacos, quesadillas, and nachos. They also introduced menu items tailored for people with dietary restrictions. All of this helped Qdoba create an identity contrasting that of Chipotle. It also might be fun to talk about the legal troubles Qdoba had with naming. Or the time people got Typhoid fever from eating there. Or their current growth plan. There are a variety of things to talk about that pertain to Qdoba. Take it in whatever direction you want.
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