Big names of the photography world have fallen or are struggling. Not just Kodak and Poloriod, but brands like, Pentax, Olympus, Nikon and Canon are struggling. While Olympus is very popular in Japan, they are selling their imaging division. How is Panasonic fairing? Even though Fujifilm and Sony seem to have done well, how will this shirking market effect them? What could happen to these many different brands?