My personal appeal is that I have a daughter and I want more content to share with her and learn more in general about the landscape and although coming to reaffirm my confirmation biased is a good time I think that the best content from you is when I really learn something new.

SBH and ULTA are both publicly traded, started in the US which means that sourcing at least some info will be easy.

I feel like it’s safe to say that it would help to expand the audience, could help with some SEO, etc.

https://www.investopedia.com/investing/cosmetics-stocks/
https://seekingalpha.com/article/4638606-ulta-beauty-the-resilience-of-non-essentials
https://seekingalpha.com/symbol/SBH/peers/comparison?compare=SBH,LESL,WOOF,EYE,HZO,HIBB