Buy Buy Baby was a retail chain geared towards babies and toddlers that was owned by Bed Bath and Beyond. It became very popular in the 90s and 2000s with a peak of 137 locations. However due to multiple factors, including a sharp decline in birthrates following the 2008 recession, competition from Walmart, Target, and Amazon, and being owned by Bed Bath and Beyond. In 2023, after Bed Bath and Beyond filed for bankruptcy, they closed all their stores, and Buy Buy Baby got caught in it.