Before Traxxas hit the scene, hobby grade RC cars were a complicated affair that only came as a kit. Traxxas turned that up on its head by offering its models as ready-to-run, and this changed the industry forever. Also, a controversial company with unethical business tactics, rumors of strongarming hobby shops, and the markup they put on their products that doesn’t quite match the quality thereof, all combines to make them a love-and-hate company amongst RC enthusiasts. They’re also a doorway into hobby grade RC, as they do sponsorships and marketing outside of RC entirely, something nobody else in the industry really does.