You could make a 15 minute video just about the lawsuits they’ve started against everyone from Kareem Abdul- Jabbar to Major League Baseball. I feel like they’re failures contributed to demise in popularity of sports cards and had they better management it is possibly Upper Deck could still be competing with Topps and Panini in that industry. Yes the hobby has fallen off for most casual collectors but people will still spend hundreds and thousands of dollars for individual cards and sealed boxes/cases today. The whole industry could fall into your is it a trend or fad category.